Public is one of the largest retail chains in Greece, offering a wide product range - from books and technology to home appliances and lifestyle products
Public
Public operates simultaneously as a multi-category retailer, a high-traffic promotional platform, a marketplace with third-party sellers, and a brand with strong cultural positioning.
The challenge
This complexity created significant architectural and UX challenges, including deep navigation structures, cross-category discovery, campaign-heavy layouts, mobile scalability requirements, and the need for a consistent checkout experience.
The objective was to introduce structural clarity and system-level consistency without restricting commercial flexibility or promotional agility
My approach
Conversion optimization
Key UX decisions focused on:
Clear CTAs
Reduced checkout friction
Transparent shipping & availability messaging
Mobile-first interaction patterns
Given the scale of traffic, small UX improvements had a measurable business impact.
Product-first design
Product listing and detail pages were redesigned to:
Improve visual hierarchy
Emphasize pricing and availability
Support quick comparison
Highlight promotions without clutter
The goal was to balance commercial urgency with clarity.
Scalable Information Architecture
I focused on creating a clearer category structure and navigation system that supports both exploratory browsing and goal-driven search.
Mega menus, filtering systems, and cross-category linking were structured to reduce friction in large product sets.
Outcome
The redesign improved navigation clarity, product discoverability, mobile usability, and conversion flow consistency.
Public.gr evolved into a more structured, scalable digital retail platform capable of supporting both brand storytelling and high-volume commerce.
ennya@otenet.gr
Ennya
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