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The project focused on designing a mobile-first financial dashboard that translates complex banking operations into a clear and controlled user experience.
A key constraint was working within the existing brand identity. The visual language had to be preserved and adapted rather than redefined, ensuring continuity while modernizing the digital interface.
The challenge
Fintech interfaces operate in high-trust environments where clarity and stability are critical. Users need immediate visibility of balances, accounts, and transfers without friction.
At the same time, the redesign needed to respect established brand elements — including color palette and visual tone — while improving usability, hierarchy, and interaction consistency.
Design strategy
The experience was structured around three principles: clarity, control, and brand continuity.
Existing brand colors and identity elements were retained and refined to work more effectively within a mobile environment. Accent colors were used strategically to highlight actions and financial data without overwhelming the interface.
The dashboard surfaces essential information first—available balance and key accounts—using a strong typographic hierarchy.
Primary actions such as initiating a new transfer are centrally positioned for quick execution, while secondary navigation remains accessible but unobtrusive.
UX approach
The interface prioritizes immediate orientation. Users land directly on a financial overview, minimizing steps between login and action. Account grouping and expandable views maintain digestibility in data-heavy scenarios.
Interaction patterns were simplified and standardized to reduce cognitive load while preserving the brand’s established visual character. Motion and visual effects were intentionally restrained to reinforce performance and reliability.
ennya@otenet.gr
Ennya
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