Dedicated to providing practical solutions to settle outstanding debts, with respect and transparency
Cepal
Cepal Hellas Financial Services S.A is a Greek financial services company focused on managing debt portfolios on behalf of lenders, investors, or special purpose vehicles (SPVs).
Project overview
Cepal requested to redesign their corporate website and customer self-service dashboard, aiming to modernize their digital presence and significantly improve the experience for borrowers managing their accounts online. The existing platforms were functionally complete but complex, text-heavy, and difficult for users to navigate, especially for non-technical or financially stressed users.
The objective was to introduce structural clarity and system-level consistency without restricting commercial flexibility or promotional agility
Business goals
Cepal approached us to redesign their corporate website and customer self-service dashboard, aiming to modernize their digital presence and significantly improve the experience for borrowers managing their accounts online. The existing platforms were functionally complete but complex, text-heavy, and difficult for users to navigate, especially for non-technical or financially stressed users.
Key requirements
We gave high emphasis on usability and accessibility. Clear separation between informational and actionable content. Responsive design across desktop and mobile. Scalable design system for future platform growth. Secure, compliant user experience (without exposing sensitive logic)
Competitor & Market research
We tried to understand how similar organizations communicate trust, clarity, and self-service in sensitive financial contexts, and to identify interaction patterns that reduce friction for customers managing payments, documents, and arrangements online
Persona creation
Create personas that reflect the range of customer needs, especially differences in financial literacy, stress levels, and digital confidence, so that the website and dashboard support both confident users and those who need guidance
The solution
The redesign focused on simplifying complex financial content and workflows across both the corporate website and the customer dashboard. Content was restructured around user needs, with clear navigation, strong hierarchy, and task-focused flows that help borrowers quickly understand their status and take action. Accessibility, clarity, and trust were central to the solution.
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